快三吉林

国内电子书市场向好,国外为何衰落?

时间: 2018-09-12 作者: 秦轩 来源:快三吉林_快三下载---首页_Welcome

快三吉林  ju《2018nianduzhongguoshuziyuedubaipishu》shujuxianshi,zhongguoshuziyueduyonghuyida4.32yi,shuziyuedushichangguimoda254.5yiyuan,tongbizengzhang19.6%,rengchuyujiaokuaizengzhangqi。renjunshuziyuedu12.4ben,renjundanciyuedushizhang71.3fenzhong。

  guoneishuziyuedushichangyipianxianghao,guowaiqueburongleguan。jumeiguochubanshangxiehuishujuxianshi,2019niandiyijidudianzishuxiaoshouewei2.44yimeiyuan(zheherenminbi16.78yiyuan),tongbixiajiang4.5%,yucitongshizhizhishudexiaoshouetongbishangshengle5.7%。jiezhi2018nian,yingguodianzishudexiaoshoueyilianxu5nianxiajiang。2014nianzhihou,xuduoguojiadedianzishujinglile2015、2016niandedafuxiadie,zaizuijinliangniancaiquyupinghuan,qizhongmianxiangshaonianertongdedianzishuxiadiedezuiweiyanzhong。

国内如火如荼,国外惨淡下跌

  7yue1riqi,yamaxunzhongguoxiajialeziyingzhizhishu,shangpinfenleilanyequxiaoletushuzheiyitiaomu,zhibaoliuhaiwaigouhekindledianzishu。7yue18riqi,disanfangdianpuyefenfenguanbi。yamaxunzhongguodezheiyijudong,chuquzishendejingyingwenti,haiyouguoneishuziyueduqianlijudadengyuanyin。

  erguowaideqingkuangquedaweibutong。genjupiyouyanjiuzhongxin(pew research center)deyixiangyanjiuxianshi,2014nian,32%dechengnianrenyongyoudianziyueduqi,erdaole2018nian,zheigeshuzibianchengle19%。jinnian6yue,weiruanjuedingguanbiqidianzishukuaisanjilin,congyunduanshanchusuoyoudianzishu,bingtingchandianzishuyueduqiedge。weiruanbingfeidiyijiazuocijuedingdegongsi。jinianqian,ribensuonijiuguanbileqixiadedianzishudiansony reader store。

  “dianzishushigeyuchundefaming。”faguoaxietechubanjituanshouxizhixingguananuode·nuorui(arnaud nourry)shuo,“jinjiniandianzishuzaioumeiguojiadexiaoliangyiluxiahua,duanqineibuhuihuisheng。”yingguozuidaliansuoshudian——shuishishudian(waterstone)zongjinglizhanmusi·dangte(james daunt)renweidianziyueduqi“yijingmeiyouyiyile”,“yinglizhuangkuangcanburendu,meiyoubiyaozailangfeizhanshikongjian”。

价格战带活纸质书,自出版冲击市场

  2014nianshiguojidianzishushichangchuxianzhuanzhedenianfen,zheishiduozhongyuanyindaozhidejieguo。

快三吉林  diyishizhizhishudechongji。2013nian,zhizhishudexiaoliangkaishihuinuan,danhuinuanzhuyaoshiyouyuyamaxunhexianxiaqudaojinxingjiagezhanqijian,kaodafudazhejiangjiadailaidexiaoliangshangzhang。yucitongshi,qitatushujutoudejingyingzhuangkuangbingbuleguan,ruzai2016nian,banuoshudian(barnes & noble’s)dexiaoshouexiajiangle6%,chixudejingyingbushanrangbanuoshudiankaishiguanbifendian,bingyu2019nianbeimeiguoduichongjijingongsiailveteguanli(elliot management)shougou。raner,zhizhishudedafududazhedaozhiqijiageyoushidengyu、shenzhidiyudianzishu,yonghulisuodangranbuyuanyiweigenggaojiadedianzishumaidan。

  diershijingyingquandebiangeng。zhizhishubeijiagezhandaihuodetongshi,dianzishudejiagequezaishangsheng。2014nian,yamaxunheaxietechubanjituancengyindianzishuzhekouwentiyouguozhengyi,zhihoujiangdianzishudingjiajingyingquanhaijileaxiete。yiciweiqidian,dianzishupingtaifenfenjiangdianzishudejingyingquanjiaohaijichubanjigou。zaichubanjigoudezizhujingyingxia,dianzishudejiagejihufanfan,zulinhezhuanmaiyebeijinzhi。xuduoyonghujujueyongangguidejiagewei“yicixing”dedianzishumaidan,zhuanertouxiangledianzishutushuguanpingtai。

  disanshizichubandejueqi。genjuniersenquanqiutushushichangbaogaoxianshi,2012-2015nianquanqiuwudachubanjituan(axiete、hapo·kelinsi、ximenheshusite、maike·milunheqielandeng)suozhandianzishushichangfenecong46%xiajiangdao34%,xiaoxingchubanshanghezichubanzuozheyongdijiajingzhengdedaole42%deshichangfene,bi2012nianzengjia23gebaifendian。erqie,youyuhenduoxiaoxingchubanshanghezichubanzuozhemeiyouisbnshuhao,jibenshangdoushizhijietongguoyamaxunpingtaijinxingxiaoshou,daozhishujuwufabeijilu,yincitamensuozhandefenezhihuigengduo。lingwai,yamaxunyezuodianzishuchuban,xianzaiqixiayiyou13gezipinpai。2016nian,yamaxunchubanlechaoguo2000bendianzishu,kindledianzishuxiaoliangtop20zhongyou8zhongshiyamaxundezichubanchanpin。

用户已经前行,电子书仍在原地

快三吉林  shuailuoyoudangshihuanjingdeyingxiang,yeyoudianzishubenshendeyuanyin。

  shouxianshijiage。2007niankindleshoucishangshishi,jinguanjiagebixianzaiguideduo,danshengzaishiwuqianli,diyipizai5xiaoshineibianshouqing。chushebeizhiwai,dianzishubenshendejiageyezaishangzhang。ruguodianzishuhezhizhishuzhijiandejiagechajuyizaisuoxiao,dianzishujiubiandebuzaiyouxiyinli。

  其次是技术原因。出于版权所有:快三吉林_快三下载---首页_Welcome

  zaicishiyonghuxihaodebianhua。2016nian,jingzhuangshudexiaoshouezai5nianneidiyicichaoguodianzishu,suiranzheigeshuzibingbubaokuozichubanheyamaxunzhuanyingdedianzishu,danmouzhongchengdushangyijingnengfanyingchuduzhexuqiudezhuanbianle。jinshijinianlai,fandianzishudeqingxuyizhicunzai,“zhishuzhimei”dehuatiyepinpinbeitiqi。lingwai,yuedutiyanyezhujianweixiaofeizhesuozhongshi。jumeiguoshushangxiehui(american booksellers association)deshujuxianshi,jiezhi2018nian,xiehuineidulishudiandeshuliangyijinglianxu9nianshangsheng,zongxiaoshouetongbishangshengle5%。

  zuihoushishichangrongliangdewenti。dianzishushichangzhuizongwangzhangood e-reader intelligencezhubijizhemaike·keziluofusiji(michael kozlowski)shuo: “kuaisanjilinjuededianzishujiuxiangbaolailizhaoxiangjihuozheheijiaochangpianyiyang,youzijidetedingshichang,busuanda,danyenengxingchengchanyelian,weichishengchanzhehexiaofeizhezhijiandepingheng。bushirenrendouhuimaidianzishu,zheigeshichangyexuyijingzaijiejinbaohe、zhujianwendingle。”lingwai,zhongduodianzichanpinhexianshangyulexiangmuyefenquledianzishudeshichang。nianqingduzhejiangmuguangcongpingmushangdeshejiaomeitiheyouxiyikaishi,bingbuxiangjixuhaofeijinglizaipingmushangkanshu。

按需参考,理性对待市场变化

  2016nian,zhongguochengweikindlequanqiudiyidashichang。suihou,jingdong、dangdang、zhangyueshenzhitengxundoutuichulegezidedianzishuyueduqi。genjujingdong2019yuedubaogaoxianshi,dianzishuxiaoliangtongbizengzhangchaoguo140%。alibabafabude《2018nianzhongguorendushubaogao》xianshi,“90hou”he“00”hougengxihuandianzishu。《2018nianduzhongguoshuziyuedubaipishu》zhonghaitidao,kuaisanjilinguoyuanyiweidianzishufufeideyonghuyidadao66.4%,tongshi,genianlingduanyonghudeshijifufeijinegaoyutamendefufeiyiyuan。shuzineirongchuangzuozheshuliangbaochizengzhang,zonglianggaoda862wanren。

  guoneiguowaijieranbutongdexingshirangrenbujinfawen,chayidelaiyuandaodishiguoqingdebutong,haishishichangchengshujieduandebutong?congyunyingmoshiheyonghuxiguankan,guoneiwaishuziyuedudezuidaqubieyexuzaiyu,guoneishuziyuedudezhuzhanchangzaiwangwenlingyu。yiqidian、jinjiangweidaibiaodejiaozishendewangwenpingtaibujindazaochulezuizaodeyipiwangluoipyijidarezuozhe,yepeiyangleyonghulianghaodefufeixiguan。2019nian,wangwenshichangdefazhanshitouyiranlianghao,gedapingtaitongshihaizaijijikaituohaiwaishichang。

  lingwai,guoneizhizhishushichangyezaijinglibodong,xianxiashichangkongjianbeiyasuo、xianshangzengsufanghuan、chengbenzengzhang、jiagezhandengyuanyindourangzhizhishumianlingengfuzadetiaozhan,xuduochubanjigoukaishimosuozhizhishudezhuanxingzhilu。

  dianzishusuirantongyangmianlinhenduowenti,danxiangduizhizhishulaishuo,zongtilirunlvyaogaobushao,zhengtihaichuyupingwenshangshengjieduan。

  guoneiwaidianzishuchubanfaxingmoshi、yingxiangzhizhishuhedianzishujiagedeyinsubingbuwanquanxiangtong,guowaidianzishudexiadie,bingbuyiweizhedianzishucongcishuailuo,ershixinshengshichangquyupinghuanwengudeyigeguocheng。jutiyingxiaozhanlvedediaozhenghebuju,haishiyaojianchiyineirongweiben,yizhaoxianshiqingkuang,lixingduidaishichangbianhua。

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