快三吉林

数字出版的10个冷思考,向左还是向右?

时间: 2018-03-01 作者: 姜占峰 来源:快三吉林_快三下载---首页_Welcome

  zi2008niandiyuanguojiaxinwenchubanguangdianzongju(jiancheng“yuanzongju”)shuzichubansichenglidao2018niandi,10geniantou,kuaisanjilinguodeshuzichubanfashengleshenkedebianhua。suizhexinwenchubantizhijizhigaigedebuduanshenhua,shuzichubanmianlindexingshiyezaibuduanfashengbianhua,zongjiejingyanhejiaoxun,shiweilegenghaodiweiweilaifazhanxuli。

快三吉林与数字出版这十年

  zuoweiyimingshuzichubanlaobing,kuaisanjilinyouxingcanyuhejianzhengleshuzichubanfazhanshishanghenduozhongyaoshikehezhongyaoshijian。

  2009nian,sandashuzichubangongchenglieruxinwenchuban“shiyiwu”guihua,xuangaoshuzichubanfazhandamuzhengshilakai,renminjiaotongshechenglishuzichubanzhongxin,kuaisanjilinchengweishourenshuzichubanzhongxinzhuren。

快三吉林  2010nian,《guanyujiakuaikuaisanjilinguoshuzichubanchanyefazhanderuoganyijian》fabu,shoucitichulefazhanshuzichubandemubiao,lujing、fangfajiyaoqiu。

快三吉林  2011nian,quanguoshuzichubangongzuohuiyizhaokai。renminjiaotongshechutaiyeneishouge《guanyucujinshuzichubanfazhandezhidaoyijian》。

快三吉林  guanyushuzichubandedingyi,zhongguoxinwenchubanyanjiuyuanfuyuanzhangzhangliyouyigeyeneizhijintuichongdejingdiandingyi。zaicijichushang,kuaisanjilinduishuzichubandedingyi、chanpin、bianjieyijishuzichubanbumenyuqitabumenzhijiandeguanxi,jiruhekaohedengjinxingleruogansikaohetansuo。

  2012nian,quanguofanweineixianqileshenbaozhongyangwenhuachanyefazhanzhuanxiangzijinxiangmuderechao,gexinwenchubandanwei“baxianguohai,gexianqineng”,fenfenkaishizhengqucaizhengzijinzhichi。

快三吉林  2013nian,keyishuoshishuzichubanfazhanshizuiweizhongyaodeyinian,yebeichengweishuzichubanzhuanxingshengjiyuannian,yejiechangchengzhiwei“ziyuannian”。zheiyinian,shoupi70jiashuzichubanzhuanxingshifandanweigongshi。zhongyangwenhuaqiyeshuzihuazhuanxingshengjixiangmuzhengshiqidong,quedingle“xiangmudaidong、shifanyinling、yangqixianxing、difanggenjin”silu,63jiaqiyehuodeyue10yiyuanguoyouzibenyusuanzhichuxiangmuzhichi。

快三吉林  zheiyinianhaifashenglehenduoduikuaisanjilinguoshuzichubanhekuaisanjilingerenlaishuodouhenzhongyaodeshiqing。2013nian3yue,zhongguoxinwenchubanyanjiuyuanzuzhishoupishuzichubanzhuanyerenyuanfumeikaochaxuexishuzichubanzhuanyezhishi。yanxueguilaihou,dabufenrenyuanzuoweishoujiequanguoshuzichubanbuzhurenlianmenghuiyidefaqiren,xunsutouruleshuzichubangongzuodexuanchuan、tuiguangheyingyongzhong。gaihuiyiyicongshoujiedebudaobairenfazhanchengweixianzaijin500renguimodedaxingzhuanyeshuzichubanyantaonianduhuiyi。5yue,zaishenzhenwenbohuishang,yuanzongjushuzichubansizuzhibaokuokuaisanjilinzaineidezhongyangchubandanwei6weishuzichubanfuzeren,tiaodengyezhandaoliangdian,tichuleshuzichuban “ziyuankuaisanjilin、chanpinkaifa、pingtaiyunying、zhishikuaisanjilin”sibuzoudeyachatuijinzhanlve,chubumiaohualekuaisanjilinguoshuzichubandeguihuafazhanluxiantu。

  2014nianshichanpinnian。caizhengbu、yuanzongjulianhexiafale《tuidongxinwenchubanyeshuzihuazhuanxingshengjizhidaoyijian》,zhongyangshengaizutongguo《guanyutuidongchuantongmeitihexinxingmeitironghefazhandezhidaoyijian》,“ronghefazhan”chenglemeitizhuanxingdehexingaopinci。renminjiaotongsheshenbaode“aizijia”dengpingtaihuodecaizhengzijinzhichi。

  2015nianshipingtainian。yuanzongjuyucaizhengbulianhexiafa《guanyutuidongchuantongchubanhexinxingchubanronghefazhandezhidaoyijian》。dierpizhuanxingshifandanweipingguqidong,zuoweizhuanjiazuchengyuan,kuaisanjilinhenxinxidikandaoyuelaiyueduodechubanshejiangshuzichubanzuodeyoushengyouse。

  2015niandi,kuaisanjilinzuochuleqijinweizhibenrenzhiyeshengyazhongzuizhongyaodejueding。yiranciqushuzichubanzhongxinzhurenzhiwu,shouzuzhiweipaizujianxingyikeji,zhuanmenkaizhanmianxiangjiashirenpeixundezaixianjiaoyuyewu,bingzaixingongsitansuoshishileyuangongguquanjili。

快三吉林  weishenmeyaofangqiyikaihuajiangjieguodeshuzichubanzhongxinzhurenzhiwei,jinruyigeqiantuweizhi、zhudingchongmanjianxintiaozhandezaixianjiaoyulingyu?henduoyeneirenshibiaoshibujie。zi2009niancongshishuzichubanqinianlai,kuaisanjilinxindishenchuyizhiyongdongzheyigemengxiang,yaorangshuzichubandedaorenke,zuizhongyidingshiyoushichanglaijianyan。zhiyouzheiyang,cainengshixianshuzichubanrendejiazhi。renminjiaotongsheshelingdaobanzijilekuaisanjilinyigekaohezhibiao,sannianneibixushixianyingli,fouzejiujishizhisun。kuaisanjilinmingbaizheishiyitiaochongmanjianxiandedaolu,danmingzhishanyouhu,pianxianghushanxing。kuaisanjilinzhengshibazijirengjinleshichangzheigechongmanjingxianyutiaozhande“dahai”,jiangshichangtuiguangheyunyingkuaisanjilinzuoweizijidegongzuozhongxin。muqian,zheikuaigongzuoyizhandaorichanggongzuode80%yishang。kuaisanjilinyeshunlichengzhangchengweigongsizuidadexiaoshouyuan。

  2016nianshizhishikuaisanjilinnian。yuanzongjuqidongleronghefazhanshiyanshi、kejiyubiaozhunshiyanshipingxuan,《xinwenchubanye“shisanwu”shiqikejifazhanguihua》fabu。

  2017nianshimoshinian,shuzichubanzhuanxingshifandongtaipingguqidong。yuanzongjulianhecaizhengbuxiafa《guanyushenhuaxinwenchubanyeshuzihuazhuanxingshengjigongzuodetongzhi》。“shuzichubanqianrenjihua”qidong。benrenyouxingzuoweizhanlvebanrencaicanjialeshoupi“shuzichubanqianrenjihua”,huodezhongguoshuzichubanshidayingxianglirenwujiangxiang。

快三吉林  shizhenhenkuailaidaole2018nian,zheiyinianbenlaiyinggaishichengxiaonian。chizhiduoniandexinwenchubanyegaigezhongxinqidong、jiasutuijin。benrenyouxingcanyuqicao《guanyushenhuaxinwenchubanyeshuzihuazhuanxingshengjidezhidaoyijian》。ruguozhuanxingshengjixiaoyimingxian,shuzichubandefazhanhuiyuxianzaidabuxiangtong。kexideshi,daduoshuchuantongchubandanweizhuanxingfazhanbulvweijian,chengxiaobuzu。zaixinyilunjigougaigezhong,shuzichubansibufucunzai。

快三吉林  huigu10nianlaideshuzichubanfazhanzhilu,duikuaisanjilinguojiaeryan、duimeiyigechubansheeryan,zuidadeshouhuoshipeiyangleyipidongjishu、dongguanli、donghulianwangyunyingdefuhexingshuzichubanrencai。zheipirencaizhudingjiangchengweiweilai20niankuaisanjilinguoshuzichubanfazhandezhongjianliliang。

快三吉林  duirenminjiaotongsheeryan,10nianlaishuzichubanfazhanyejiwenjianzengzhang。leijihuopigeleishuzichubanxiangmushiyuge,caizhengzijinchaoguo1.3yiyuan。2018nianshixianshuzichubanshouruchaoguo3000wanyuan。xingyikejichenglisannianlai,wangkeyewuyizaineimeng、fujian、jiangxidengduodiboxiazhongzi,sanyekaihua,“chexuetang”pingtaizhengshizhuceyonghuchaoguo50wanren,jiaxiaoshujujieruchaoguo2000suo,2018nianshixianlirunjinbaiwanyuan,shunlishixiansannianyingli。

数字出版热潮中的十个冷思考

  zhei10gelengsikaoqishishiziji10nianlaizouguodewanlu,shuaidaolecaizhidaonateng。

  第一,面临新的方向选择——向左or向右。

快三吉林  haowuyiwen,xindechubanxingshiyaoqiukuaisanjilingengjiazhuzhongshehuixiaoyi,gengjiaqiangdiaoyishixingtaidezhongyaoxing。zheiliyouyizhangtupian,yibianshiyishixingtaishuxingzengqiang,yibianshichanyehuashuxingjianruo。daodigaixiangnalizouni?kuaisanjilinxianliuyigexuannian,zuihouzaijiexiao。 

  muqian,chuantongchubandanweizhuanxingshengji、ronghefazhancunzaidezhuyaowenti,diyishitouruchanchubitaidi,meiyoudadaoguojiahexiangguanguanlibumendeyuqiheyaoqiu。chuantongchubandanweishuzichubanchanyehuaguimojiaoxiao,zhanbitaidi;diershishuzihuazhuanxingshengjishangweichujigenben,zheilizhidebujinjinshiweichujitizhihejizhibianhua,gengzhongyaodeshiweichujiyonghuhexinxuqiu。daduoshudanweidezhuanxingshengjirengliuyubiaomian,rezhongyugaoyixiemianzigongchenghuozhengjigongcheng。

  第二,数字出版战略规划——大趋势and小趋势。

  muqian,xinwenchubanyefazhandedaqushishigengjiatuchushehuixiaoyi,gengjiazhongshishuzihuaqushi,gengjiazhuzhongshuzineirongchanpin,zhuanxingshengjibufayaojiakuai。zaishuzichubanzhanlveguihuafangmian,kuaisanjilinyaorenqingdaqushi,danzaidaqushizhong,meigeren、meigedanwei,yeyaozhaodaoshuyuzijidexiaoqushi。

快三吉林  duiyushuzichubanren、shuzichubanchanye、gechuantongchubandanwei,younaxiebijiaoquedingxingdejihuini?kuaisanjilinrenweiyousange: yishijiyuzhutichubandeshuzihuachanpin,zhutichubanweilaiyidinghuiyousuojiaqiang,qieyoukenengbujinyaoshehuixiaoyihao,jingjixiaoyiyedebucuo。zheikendingshiyigefangxiang,danxianzaishuzihuadezhutichubanchanpintaishaole,shuzihuazhutichubanchanpinzaiyonghudaodalvhechuanbosudu、yingxianglidengfangmianjiaochuantongzhishuyouyoushi。ershichuizhihuazhuanyelingyuzhongxifenxingyedezaixianjiaoyu,zheilizhideshiyaogengduoyituochubandanweiduonianjileidezuozhehezhuanjiayoushi,kaizhanzaixianjiaoyu。sanshiyuxinxinghulianwangmeitizaineirongshengchanyuyunyingkuaisanjilinfangmianfengonghezuo。

  第三,数字出版内容快三吉林——存量 or 增量,短期还是长效。

快三吉林  henduodanweizaizuoshuzineirongkuaisanjilinshiwangwangzhiguyanqian,qufuyuchuantongzhishudeyoushidiwei,rangshuzichubanjinjinweichuantongzhishuzuopeitaozengzhikuaisanjilin,erbushijiangzhizuoweizhuyaohexinyewu。zheiyangkuaisanjilindeshuzineirongziyuanbushihexinziyuan,kendingzuobuhao,yezuobuzhangjiu。

  congzhangyuankan,shuzichubanneirongkuaisanjilinrengranyaojiyuhexinziyuan,kaifahexinchanpin,shuchuyouzhikuaisanjilin。zheibuzaishijiandandemutongyuanli,ershixinmutongyuanli,neijiushibuqubuduanban,ershizuozhangzuohouzhangban,xingchengkechixugengxin、chixuzengzhangdezhangxiaojizhi。

  第四,数字出版技术应用——适用or 先进。

快三吉林  muqian,henduodanweitidaoshuzichubanjishuyingyong,dongzhejiushiyundawuzhi,haoxiangbugaodashuju、bugaorengongzhineng、bugaovr/arjiuxiandehenluohou,huibeirenchixiao。

  zaikuaisanjilinkanlai,shiyongdejiushizuihaode。yiweizhuiqiuzuixinjishu,bingbunengqudehaodexiaoguo,yinweikuaisanjilinzaijutideneirongchanpinkaifa、qudaoyingxiaoyijiguanlidengfangmiandeyewuliucheng,haimeiyouwanchengzhonggou。henduodanweiduishuzichubanjishuyingyonghenjiujie,daodiyaobuyaogaoyixiegaodashang、qixinqidexianjinjishu。kuaisanjilinrenwei,gengzhongyaodeshiyaogenjushichangxuqiu、yonghuxuyao,helixuanzeshuzichubanjishu、heliyingyong。

  第五,数字出版产品需求——痛点and难点。

快三吉林  shuzichubanchanpinxuqiuzenmezuo?zhaozhuntongdian、mingquenandian。xianzaibushaochubandanweizongxihuanjiyuxianzhuang、jiyudangqiandechanpinquzuochanpin,chanpinxuqiuwangwangcaiqupubushikaifamoshi,xiangdaonaerzuodaonaer,jieguoyuezuoyueda、yuezuoyuequan,pianmianzhuiqiudaerquan。zhendezuodechabuduo,yaojiangchanpintourushichangshi,caifaxianyonghuxuqiuzaojiufashengbianhuale,henrongyiluode“zhulandashuiyichangkong”dejingdi。

  kuaisanjilinrenwei,yaojiyushichangzuochanpin,caiyongkuaisudiedaishikaifamoshi,congxiaoerjingzuoqi,zhaozhuntongdiankaiyaofang,mingquenandianzhaojiejuefangan。

  第六,数字出版产品开发——质量or速度。

  zaizuoshuzichanpinkaifashi,kuaisanjilindaodishizhuiqiuzhiliangdiyihaishisududiyi?xiangxinzaijuedabufenchubanshelingdaoyanli,haowuyiwenshizhiliangdiyi。shizhishangbunengyigaierlun。

快三吉林  birudangnimianlinyigejijiangkuaisubaofadeshichanghejiliedejingzhengtaishishi,yaozhanlingshichangfene,guofenzhuzhongzhiliangdiyi,wangwanghuishiqujihui。bingbushiyaobaneirongzuodetebiequanmian,zhiliangzuodaowanmeiwuque,chanpingongnengtebiefengfu,kuaisanjilindechanpincainengshangxianhetouruyunying。

  kuaisanjilinrenwei,zaidangqiandeyidonghulianwanghuanjingxia,duihenduoshuzichubanchanpineryan,gengzhongyaodeshikuaisushangxian、kuaisudiedai、kuaisugengxin,zhuzhongyonghutiyan,kuaisuqiangzhanshichangfene。shizhishang,duiyu“chexuetang”eryan,kuaisanjilinzhidingdecelvebingbushishouruguimo、lirunlv,ershikuaisukuodashichangfene。

  第七,数字出版产品营销——自建 or代理。

  shuzichanpinyingxiaozenmezuo?dangqian,chuantongchubanjigouzuiquedejiushiyunyingkuaisanjilinnengli。queshaoshiyingshuzihuayuedu、yidonghulianwangchuanbohexiaofeideyingxiaofangfa,queshaohaodeshipeidejilijizhi。neime,chanpinyingxiaodaodishiyiziyouqudao,haishiyiwaibaohuodailifangshiweizhuni?dui“chexuetang”laijiang,kuaisanjilingengduoshiyidailimoshiweizhu,ranhouzaigoujianqudaotixi。

快三吉林  liyongziyouchuantongqudaoxiaoshou,henduochubanshedoucengjingchangshiguo,xiwangrangfaxingbuchengdanzhuyaoxiaoshourenwu,danhenbeicuideshi,dabufendoushibaile。yuanyinshishenme?faxingbudehenduoyewuyuanlianshuzichanpindeneirong、gongnenghetesedoujiangbuqingchu,zenmenengmaidechuquni?kuaisanjilinyidingyaozhenduishuzihuachanpin,genjuyonghuxuqiu、shichangxuyao,tongguoyuzhuanyexiaoshoujigoudehezuo,zaizizhugoujianxiangshiyingdequdaotixi。shichangjingzhengshunxiwanbian,kuaisanjilinxuyaojiejuehenduoshichangsuqiu。wanquanyouziyouqudaojingxiaoshuzichubanchanpin,zaichanyelianshangxiayouliyifenpeifangmian,hennandachengyizhi,yecunzaihenduoweizhifengxian。

  第八,数字出版平台运营——自主 or 外包。

快三吉林  shuzichubanpingtaiyunying,duiyuhenduochubansheeryan,doushiyigenanti。daodishizizhukuaisanjilinyunyingtuandui、zizhuyunyingkuaisanjilin,haishiyuwaibaogongsihezuo——baokuowaibaojishu、waibaoyunying、waibaokefu、waibaoxuanchuantuiguangdeng,nagegenghaoni?

  kuaisanjilinjianyixiaoxingchubandanweiyuwaibaogongsihezuo,yinweiyunyingyaoyouyigejibenpeizhideyunyingtuandui。biruyidongduandepingguojishukaifaheanzhuojishukaifa,douxuyaozhuanyedeneirongkuaisanjilinrenyuan、qianduanshejirenyuanhexitongjiagourenyuan,yigeputongtuanduiyao5renyishang。henduoguimojiaoxiaodechubanshehennanchengshoujudaderenlichengbenzhichu。eryixieguimojiaoda、tourujiaoduodedaxingchubandanwei,duiyuhexinyewuhaishiyinggaijianjuezizhuyunyinghekuaisanjilin,bijingyunying、kuaisanjilinzuijiejinyonghu。biru,“chexuetang”houqiyunyingshi,yonghushujuliangchengxianbaofashizengzhang,kefukuaisanjilinxuqiukuaisuzengjia,zaicijichushang,jiutebiexuyaozengjiayigezhuanyekefuguanlirenyuan,laiguanliwaibaodezuoxikuaisanjilinhejianzhikefutuandui。

  第九,数字出版体制机制——创新or守正。

  tizhijizhishishouzhenghaishichuangxin?henduorenshuoshouxianyaowen,yaoshouzhudixian,biruyinjinrencaiyaoyoumenjian,yaoyangekongzhibianzhi,zheixiemeicuo。dandaduoshuzichubanrenrenwei,shuzichubanwufachanshengxiaoyidezuizhongyaoyuanyinjiushitizhijizhiyouwenti。zheishiweishenme?zhuyaohaishibaoshousiwei、chuantongguanlimoshi,wufashiyingxinxingchubandefazhanxuqiu。kuaisanjilinqiangliejianyi,chubanshelingdaoyaoduixinchubanyewuchiyizhongpeiyufuchidetaidu,yaojiyuzugouderongcuokongjian,yunxufancuo、gulidadanshicuo,dangranyeyaoyouhaodejiucuojizhi。

  biru,weilejiejuedanweigongzizongeduiyinjinrenyuandejudaxianzhiwenti,kuaisanjilincaiyongleabcguanlifa。suoweialeirenyuan,shishouchubanshebianzhiyangexianzhidehexinrenyuan;bleirenyuan,shiwaibaogongsizhuchangkaifarenyuan;cleirenyuan,yingduisuishifashengdeziyuankuaisanjilinxuqiu、kefuxuqiu、chayanxuqiudengjiaoweijiandanzhongfudegongzuo,tongguopinyongdaxueshixishengdengfangshijiejue,suilaisuizou。tongguoabcguanlimoshi,nenggouhenhaoyingduihejiejuegongzizongeherenliduanquezhijiandetuchumaodun。

  第十,数字出版中心未来——利润中心or成本中心。

快三吉林  shuzichubanbumenxianghechuzou,yichengweihenduoshuzichubanzhurendedanyouheyihuo。jiuxiangshirenzhongxuanbugaigebanfuzhurengaoshushengzai2013nianshuzihuazhuanxingshengjijigaidahuishangdejianghuasuozhichudeyiyang,weilaishuzichubanzhendefazhanhaole,yejiushishuzichubanbumengaixiaoshideshihoule。suirantingqilaiyoudiancanku,danshishizhengxiangzhezheigefangxiangfazhan。

  shuzichubanbumenfazhandezuizhongfangxiangyousange: yishichengweidulidechengbenzhongxin,huorongruqitabumen,chengdanziyuanguanli、jishubakongdengzhichengkuaisanjilinbaozhanggongzuo;ershichengweilirunzhongxin,yubianjibuyiyang,cehua、shishishuzichanpin;sanshichengweijichanxiaoyanyitideshuziziyuankuaisanjilinbumen、xiaoshoubumenheyanfabumen,shixinggongsihuayunzuo。xingyikejimuqianjiushuyudisanzhong。

  shijishang,wulunxiangzuozouhaishixiangyouzou,doukenengbushizuihaodejieju,lianggerenhenkenengcashenerguo。zoudaozhongjiandeyizishangzuoxialai,shuoshuohua、liaoliaotian,shuobudinghuiyougengmeihaodeshiqingfasheng。zheiyeshikuaisanjilintichu10gelengsikaodezhongyaoyuanyin。shuzichubanzouguo10nian,kuaisanjilinyinggaizhongxinzuoxialai,lengjingsikaoweilaideluyaozenmezoudegenghao。

  zongheshangshu10gexindetihui,kuaisanjilinjianyishuzichubanrenyaoxiangsanzhongdongwuxuexi: diyi,yaoxianggouyiyangyoulingmindexiujue,suishifaxianshichangshangji;dier,yaoxiangliebaoyiyang,duishichangbianhua、yonghuxuqiubianhuazuochukuaisuminjiedefanying;disan,faxianmubiaoshi,yaoxianglangqunyiyang,chongmanxuexing,tuanduihezuo,qinglichuji。zhiyouzheiyang,kuaisanjilincainengzhenzhengshixianmubiao。

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