快三吉林

传媒“老兵”在知识快三吉林竞技场里的新玩法

时间: 2018-03-01 作者: 余若歆 来源:快三吉林_快三下载---首页_Welcome

  jinnianchunjieqijian,“sanlianzhongduyuetingka”youhuihuodongshuabaopengyouquan,zhongduhehulianwangyonghuchanshenglediyicijiqingpengzhuang。suiranyouyuzhuanfahegoumairenshuguoduo,budebuzantinghuodong,danzheichanghulianwangshiyingxiao,chule《sanlianshenghuozhoukan》dezhongshiduzheweiqimaidan、yaoqingdakaweiqibeishuzhiwai,haichenggongjihuolezhikanyonghuwaidehulianwangyueduqunti,shenzhizaisansixianchengshideshenduyueduaihaozhezhongyedaxiangle“sanlian”pinpai。

  cong2017nian5yueshangxianzhijin,laopairenwenshekeleizazhi《sanlianshenghuozhoukan》dazaodehulianwangneirongpingtai——zhongduappyijingleijijinbaiwanyonghu,fufeilvgaoda15%。suiranyudaxingzhishifufeipingtaixiangbitiliangbingbusuanda,danqiyichengweimeitilaobing“sanlian”tansuohulianwangyueduxinxingtai、shishuironghechubandezhuzhendi。

转型本质是实现信息的“双向流动”

快三吉林  “zhongdu”cengduociqiangdiao,zheigemingchengyuanyu《sanlianshenghuozhoukan》zhubianlihonggutichude“zhongyuedu”gainian: yueduchuantongshuji、zazhishi“manyuedu”,tongguoshoujidesuipianhuayuedushi“kuaiyuedu”,“zhongyuedu”zeshijieyuliangzhezhijiandeyizhongyueduzhuangtai。“zhongdu”suoyaochangshidezhengshidapochuantongmeitihehulianwangchuanbodejiexian,qisuodingyidezhishifufeihuozhishikuaisanjilin,yejuebujinshi“yinpin”“rengehua”“xxyuanmoutaocan”dengguyoubiaoqian,ershiyaojiangyuanbendeyouzhizhuanlanzuozhe、yijianlingxiu、zhishihongrenyijibenshendeneirongziyuan,tongguobutongzaitishixianzhishidezuidahuachuanbohekuaisanjilin。

快三吉林  zai“zhongdu”neirongzongjianyulishakanlai,zhengshiyoulededao、ximalayafmdengzhuduohulianwangpingtaizuoweixianxingzhe,caishineirongfufeimoshidekexingxingdedaoyanzheng,bingzaiyidingchengdushangpeiyangleyonghudeyueduhexiaofeixiguan,rangtamennenggoushaozouwanlu。yucitongshi,yuqitazhishifufeichanpinhepingtaibutong,duonianjileidesanlianpinpaiheneirongyoushi,shide“zhongdu”jubeitianrandeneirongjiyin,bubiconglingkaishi。

快三吉林  muqian,“zhongdu”yichupinduogeyinpinfufeichanpin,neironghangaidushu、yinle、shouzang、xiju、xinli、shishangdenglingyu。qizhong,baokuodatouzhende“jingpinke”,congjinnian7yuechushangxiande《songchaomeixueshijiang》dao《zhongguoqunxingshanyaoshi》,zaidaozuijintuichude《lebuqidewenmingxianchang》,dingjia99yuan/qi,leijidingyueliangyijin7wan;xitonghuadezhishiyinpinke“zhuanlan”zhong,jiyouzuozhezijideyinpin,yeyoupeiheyinpindetuwen;xingshigengweilinghuode“xiaoke”zegenjuyuchubanjigou、bowuguan、yanjiusuo、daxuedengbutongjigoudehezuobudingqituichuneirong;ciwai,haiyouyijizhecaifangluyinsucaiweijibendemianfeichanpin“kuaiting”。

快三吉林  yulishajiang“zhongdu”jiyu《sanlianshenghuozhoukan》deyidongyueduziyuankaifaxingrongchengshiyizhong“shuangxiangliudong”,zheiyeshizaixinxingtaichanpinkaifaguochengzhongzhubumosuochude。“diyijieduan,kuaisanjilindechuzhongshijiangzhikanneirongzhuanhuachengxinmeitixingshi,jingguoshijianquefaxian,duiyushenduneirongshengchanlaishuo,butongchanpinxingtaidekaifashijishangcujinlezhenggeyuanchuangneirongdeshengchan。”

快三吉林  yizuozheziyuanlaishuo,zhikanduonianpeiyuqilaidezhuanjiaxingjizhetuandui,meigerendouzaishizheng、jingji、wenhuadengbutonglingyujuyoushenhoudiyun,yushitamenyejiuchengwei“zhongdu”diyipizhuanlanzhujiangren。congneirongcehuakaifacengmianlaijiang,guoquzhikanjiangneirongsucaigenjuzhutijiagongzhenglitilianhao,chengxianzaizazhishang,qishihaiyoudaliangdeneirongsucaimeiyoubeichongfenkaifa,er“zhongdu”jiushizhongxinfajuezheixieneirongsucaidejiazhi,bingjiangqizhuanhuaweixindeneirongchanpinxingtai,ranggengduodexinshengdaiyonghuqulejiehejieshou。biruyinpincaifangsucai,ciqianjinjinshiwenzineirongshengchanhuanjiezhongdeyigeyaosu,danxianzaiquekeyitongguozhishifufeidexingshichuanbojiyonghu,chanshengxindeneirongshouyi。erzaiciguochengzhong,yehuiweizhenzhengxiaisanliandiaoxingdeyonghutigongzhizhi、dianzishudengbutongyuedukuaisanjilin,zheiyeshi《sanlianshenghuozhoukan》he“zhongdu”deshuangxiangliudongdebiaoxian。

营销和社群构成快三吉林体系

  nianchudeshuapinghuodong,rang“zhongdu”zaigengduorenmianqianliangxiangdetongshi,yerangzheizhichushehulianwanglangchaodezhengguijunyishidaoyonghukuaisanjilinzhiyuxinmeitichanpindexinyiyi。

  zaiyinfangwenrenshuguoduozaochengbughou,“zhongdu”tuanduilimazantinglehuodong。yourengoubingfenxiaomoshidejudafengxianxing,yeyourenshuohuodonghuobaodaokuaisanjilinqidangjibeihouqiaqiaozhengminglechuantongmeitidejishuduanban。danshishishang,“zhongdu”jishicaiqude“huodongciri9dianzhiqiangoukadeyonghu,zaiyuanjichushangyanzhangyigeyuehuiyuanquanxian”bujiucuoshi,suiranlvexianbenzhuo,dantongguoshouhoukuaisanjilinjiangzheicishiguchenggongdizhuanbianchengleyici“lalongrenxin”dejihui。

  juyulishajieshao,shishishang,“zhongdu”kuaisanjilinqizaihuodongzantingdiertianjiuyijinghuifuzhengchang,dantamenhaishiyiranjuedingzantinghuodong,bagongzuozhongxinzhuanxianggaicihuiyuankaxiaoshoudailaide600duogeweixinqun,lvxianmanzuxianyouyonghuxuqiu。tongshi,tongguozheicihuodong,duiyu“zhongdu”appdeyonghutedianyouleqingxirenshi,“biru,qishikuaisanjilindeyonghubingfeidaduoshudoushihulianwangyuanzhumin,danyebingfeishichuncuiyou《sanlianshenghuozhoukan》duzhezhuanhuaguolaide,ershiyinweigoumaibubiandengyuanyinzaixiangdangyiduanshijianyu《sanlianshenghuozhoukan》‘shilian’deduzhe。zheicidetuiguanghuodongshijijiejuelezheibufenduzhedexuqiuwenti,rangtamenbushoushikongdexianzhi,zhongxinhe《sanlianshenghuozhoukan》qudelianxi。”

  “zhongdu”appmianshishicengjiangzijidingweiyu《sanlianshenghuozhoukan》dexinmeitishengjiban,shiyigedingweiyuneirongfabuhefufeizhishiyuedudeshejiaopingtai。chuleyouzhineirongshuchuzhiwai,tahaijubeinaxie“shejiao”shuxing?muqian,chule600duogehuiyuanweixinqunzhiwai,“zhongdu”haijianlilezijidedushuhui,tongguozhishilingxiu、yuedudarendingqifenxiangchuleyinpinkezhiwaideyuedujingyandeng。tongshi,haitongguodaoshiwenda、zuozheshudanfenxiangdengfangshi,zengjiayonghunianxing。 

为三联找到更多“失联”用户

快三吉林  xunqiuchuantongyueduhedianziyuedupingheng、tansuozhishishengchanhemeitichuanbozhuanxing,shi“zhongdu”zuoweizhongguochubanjituanqixiaxinmeitixiangmudeshimingsuozai。yucitongshi,tayusanlianshenghuochuanmeiyouxiangongsiqixiade《sanlianshenghuozhoukan》《xinzhi》he“songguoshenghuo”dengqitapinpai,gongtongdazaodasanliandepinpaiyingxiangli,shixiangenghaodeyueduheshenghuofangshishuchu。

  yifangmian,shenghuojiezoubuduanjiakuai,jihumeigerendouchongchizhezhishijiaolv;lingyifangmian,suizhezhishifufeideyongruzheyuelaiyueduo,zhishimenjianzhengzaibeibuduanjiangdi,xuduopizhezhishiwaiyidepingtaihuochanpinduizhengxiayao,zhuandepenmanboman。xianran,zaibukenidehulianwangyueduhezhishifufeilangchaozhong,“zhongdu”shituchengweiyiguqingliu。“yaomezaitongqinshijianhuoyeyujianxietongguoting,manzuduzheduishenduyuedudexuqiu,yaomeweizijiyuliuyiduanwanzhengdeshijian,zaibutongpincideyinlvzhendongzhongting、du、xue、ji,jixinlingfangyigejia。”

  zaiyunyingguochengzhong,“zhongdu”tuanduifaxianlexuduoqianzaiyonghu: diyileishidianxingdechuantongzhimeiyueduzhe,tamenrengxiguanyu“manyuedu”moshi,shenzhiouercaiyong“duzhelaixin”dekuaisanjilinfangshi,tamenduiyu“fufei”“jianglijin”dengzheixiezaihulianwangneirongquanzaoyijianguaibuguaidexingshigandaoxinxian,shenzhixuyaojishurenyuantongguopaishexiaoshipindefangshizhidaotamenxiazaiapp、chakandiedaibanbendeng。dierleishichuyierxianchengshiyiwaideyonghu,zhishifufeidexingqiweitamentigonglekuaijiedexuexiqudao。“youyiweisanxianchengshidelvshi,goumaileshangbaigezhishifufeichanpin,zheishiyileihenyoudaibiaoxingdexinyonghu。zuoweidifangjingying,tabanyanzhezhishichuanbozhehezhuanshuzhedejiaose。tameiyoutingshuoguosanlian,danbudaibiaotaduizhishikuaisanjilinmeiyouxuqiu,tazhishiqueshaomingxiao、zhuanjiadengziyuan。”yulisharenwei,sanliandeyuedumenjianxiangduipiangao,dinghuduoweiyierxianchengshisuoweijingyingrenqun,jishirujinzazhidexiaoshouqudaozhuanyidaolexianshang,duzhegouchengrengranmeiyoufashenggenbenxingbianhuadan“zhongdu”shangxianhouquedailailewanquanweixiangguodeyonghuqun,zheishiyizhongxintuozhan。

  yinci,“zhongdu”jiangyi“zhishilianjiejiazhiyuedu”weimubiao,chuleneirongchanpinshuchuzhiwai,haijiangtongguodatongshitishudian、dianshangpingtaidengfangshi,weiwulunshirezhongzhishifufeidexiaozhenqingnian,haishijianchikanshuxiexindenianzhangduzhe,tigongyizhonglujing,didasuoxuyaodezhishi。

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