快三吉林

中小书店如何盈利——多元篇

时间: 2018-06-03 作者: 孙谦 来源:快三吉林_快三下载---首页_Welcome

快三吉林  ruhedingyi“shudian”?yixinhuazidian,“chushoushujideshangdian。youshiyijianzhichubanshe。”

  erdangzouruchengpin、fangsuo、yanjiyou,youjiandaoxindequshi——shudianyijingchengweiwenhuakongjianjishenghuomeixuekongjian。zheixieshudianjiedeliansuodapinpai,nenggoudiaodonggengduoziyuan,gengdadetourudazao“zuimei”dianmianhuanjing,pinqingyouzhiguanlituandui,tansuotuozhanjingyingbianjie: tushu、kafei、jiancan、wenchuangyanshengpin、dakajiangtan、ertongwanju、shouzuotiyan、jiaoyupeixun……

快三吉林  nei,dulidezhongxiaoshudiangairuheshengcunhefazhan,youruheyinglini?kuaisanjilincengjiuzheigezhutizaikaijuangonghaoshangfenxiangguo《zhongxiaoshudianruheyingli——chengbenpian》。congyunyingcengmianshuo,xiaoshudianyidingyaoxianjieliu,xianbaozhenghuoxialai,cainenghuodehao。neime,jintianjiujiezhe“huodehao”dehuatilaitantao,xiaoshudiankeyitongguonaxiefangfashixianduoyuanjingying?

选品渠道多元化

快三吉林  shudian,zuizhongyaodeshangpinyinggaishitushu。zheigeguandiankuaisanjilinzhijinjianchi。

  dansuizhetushudingjiadebuduantigao,xianshangtushudazhexiaoshoudechangtaihua,zheixieyimaishuweishengdeshudian,xiaoshouexiajiangmingxian。kuaisanjilinshoushangyouyibenguangximeishuchubanshe2008nianbande《yishudegushi》,jianzhuangban,dingjiashi280yuan。nianchuzuoxiangmu,zaitushushangjiaguochengzhong,kandaozheibenshu2017nianzuochenglerongbujingzhuanghaohuaban,rengranyouguangximeishuchubanshechuban,neiyeyijiu688ye,erdingjiatigaodao600yuan。gangshangdangdangchayue,2008niandebanbenrengranzaishou,dingjia280yuan,7zhexiaoshou,xiaoshoujiagewei196yuan。er2017niandehaohuabanganghaozaizuo“xianshiqiang”huodong,zhehou280yuan,xiangdangyu4.67zhe。

快三吉林  jiandansuanlai,zaishitidianmaizheigehaohuaban,jiuyiweizheyaoduohua320yuan,shiwanggoujiagedeliangbeiduo。shiwenyouduoshaoxiaofeizhedeqinghuaikeyizhici,yaoduohua320yuandaoshitidianmaishu,ranhouzijibanhuijia?gengfengcideshi,xiaofeizhekeyiyidiyu5zhedejiagezaiwangshangmaishu,erzhongxiaoshudianzhijiehechubanshenahuo,kenengjinhuojiadouyao6zheqi!dulishudianruhekaomaishuweisheng?

  suoyi,kuaisanjilinxiangshudianzaitushuxuanpindecaigoufangmianshibushikeyizuoyixiachangshi。

快三吉林  yishixuanzedulichubanpinpai。ru“duku”“xiaozhongyaji”dengchubangongsi,younenglicongyuantoukongzhi,quebaoxianshangxianxiashujiayizhi,qiechubanfangxiangyeyudulishudiandeduzhexuqiuqihe,chubanzhiliang、koubeiyejiaohao,duizhongxiaodulishudianlaishuoshibucuodexuanze。pangguanshushedechuangshirenwuminjiushidukudezhongshiyonghuzhe,duiyuzheiyileichubanwu“zhongxinhuanyingheyuanyijinhuo”。

快三吉林  ershizengjiaershoushuyewu。duozhuayudexunsufazhanhezhuangda,ranghenduoshitishudiankandaoleershoushudeshichang,yeweiyuelaiyueduodulishudianzengjiaershoushuxiaoshoudeyetaitigongleshifenbianlidetiaojian。liru,hangzhoudanxiangkongjianweiduozhuayudeershoushuxiaoshoukaipilezhuanmenquyu。sancidaofangcidian,douyoutebieliuyi,nengjiandaogaiquyuzhuzuduzhebushao。beijingmazirenshudianchuangshirensuwanyebiaoshi,pinxianghaoqiejingdiandeershoushu,dedaohenduoduzhedehuanying。suwantongshizuoweiyimingfangdianren,zijizailvxingshi,yehuizhuanmenliuchushijianqugedideershoushudiantaoshu。

  youxieershoushu,xiantianjuyouxiquexing。tamenchuxianzaishitishudian,bunanshiduzhechansheng“yuhaoshubuqieryu”detiyangan,yiji“bumaijiucuoguole”dejinpogan。suoyi,shitishudianzengjiaershoushudeyewu,duiyuhenduoduzhelaijiang,shizengjiale“tao“delequ,rangmaishuzheijianshigengjiahaowan、gengkeqidai、youhuodegan。

  sanshilianhebaoxiaotushu。4yuefenshumengyujinchengchubanshelianhefaqile“baijiashudianshoufa《shujian》”dehuodong,zailianggeyuedeshixiaonei,jinchengchubanshezhixiangshumengzhidingdeshudianfahuo,ercanyushoufadeshudianbixubaozhengzhengjiaxiaoshou《shujian》(《shujian》shiquanguo30jiadulishudianjingyingzhemiaoxiedeguanyukaishudiandegushi)。

  huodongdedaoshumengqunzhonggepinpaishudiandedalizhichi。kongzhiqudao、baohuxiaoshoujiagedecuoshiyerangshudianjingyingzhemendedaoleshihui。zaizheili,kuaisanjilinxiangjinchengchubanshedeleiyanqinglaoshijifaxingbumendelaoshimenzaicibiaoshiyouzhongdeganxie。zhongxiaoshudiantuanjieqilai,shikeyiyoujihuixuanchuhaodetushupinzhong,yiqikongzhiqudaohejiagede。

快三吉林  sishizengjiadulizazhiqikandepeibi。heshinianqianbutong,xianzaishudianlijibenkanbudaozazhile。zhiqianyouyigepengyouhekuaisanjilinshuo,taweilemaiyibenwenxuezazhi,paolebeijinghenduoshudian,zuihouyemeimaidao。muqianzaibeijingzazhibijiaoquande,yaoshuskpderdvshudianle。qishikuaisanjilinyizhizaixiang,zheimeduoshudianjiarulekafeiyewu,hekafeizuipeide,nandaobushizazhima?lianxinyuansucantingdouhuifangshang《that’s beijing》,weishenmeshudianlimeiyouzheixiezazhini?yiqiankuaisanjilingongzhideshudianli,《that’sbeijing》doushifangzaiqiantaigonggukequyuede,suiranneishihou,kuaisanjilinbingbujingyingkafei。kuaisanjilinyekandaohangzhoudedanxiangkongjianliyouhenduodulidexiaozhongzazhi,xiaolianghaibucuo。erqiezazhihenduodoushikeyidaixiaode,jianyishudiankaolvzheigefangxiang。

团队组成多元化

快三吉林  henduodulishudianshikaoyirenzhilishengcun、fazhan,yeyinciwangwangjuyouhenqiangdegerensecai。zheiyifangmianzhijiexiyinleyixieyouxiangtongzhiqudeduzhe,nianfuyiniandiguangguhebangchen,shenzhichengweiqicunhuodezhuyaoyinsu;danlingyifangmian,chiyousuoduancunyousuozhang,yigerendejinglizongshiyouxiande,shanzhangdefangmianyeshiyouxiande,jinkaoyigerenshiwufajiangxinyidaishudianyunyingchucai,bixukaotuanduidenuli。

  diyijishudianxing,kuaisanjilinyouxingyudaolewenzhoudewuliaoshupu,zheishiyijiayounianqingtuanduichuanglideshudian,chuangshirenjinrongxingyechushen,hehuorenyoujianzhusheji、falv、meitidengduolingyudezhuanjia,nenggouduijiegefangmianbutongdeziyuan,zheirangwuliaoshupucongyichushengjiuyingzaileqipaoxianshang,kaiyeyinianduodeshijian,yijingluodiqijiadianmian,haiyousanjiazhengzaichoubei,bianbusangeshengshi,fazhansudujingren。

快三吉林  duiyuyijingchengshudeyunyingduoniandeshudian,qishizengjiahehuorenhuogongjianrenyebunan。birukeyijiangfendianjinxingzigongsihuayunying,rangdianzhangheyuangongdoucanyujinlai,shenzhiranghuiyuanheduzheyecanyujinlai,fahuishudiandewenhuahaozhaoli,chongfenfadongheyonghaodajiadezhihui,“jisi”ranhoucaineng“guangyi”。zaizheiguochengzhong,yekeyizengqiangtuanduideningjuliheduzhekequndenianxing。erzheiliangzhe,jinguannanyichumohepinggu,dandoushishudianzuohaozuoqiang、zhangqifazhandezhongyaojishi。zaijingyinganpaidecengmian,kuaisanjilinwufazhijieyaoqiuduzheruhe,dankeyicongzijiatuanduizheshoucaozuo,zaigangweishezhihepingjiangpingyoushangjiangumeimingyuangongdegexing、tezhang、zhuanyouziyuan,yizunzhongweiqianti,genghaodijifatamenfahuisuozhang,gengshenditourudaochoumouyukuaisanjilinshudianzhong。tuanduidenengliduoyuanle,shudiandejingyingfangxiangyehuiziranerrandiduoyuanhuaqilai。

店面活动多元化

  shudianhuodong,juebujuxianyuqianshouhuojiangzuo。gengduodijifaduzhedecanyujijixing,cainengchanshengchixubuduandekeliuhechuanboli。

  zaizheigesilushang,beijingmazirenshudiandechangshijiuhenzan,tamenzuijindehuodong《qinghekuaisanjilintiaozuihouyizhixuwu》,jizaishudianneizuoyichangjinrushihuaju,rangyanyuanheguanzhongdouzaizhenggebiaoyankongjianneiziyouyidong。

  mazirenshudiandehuodongchangnianbuduan,changbanchangxin。tuijiandajiakeyiguanzhuhexuexi。

  ruguojuedezheigecaozuonandujiaogao,yekeyichangshiyixiejingtaidehuodong,biruzhanlanchenlie。shujibenshenjiukeyishizhanlandezuopin。henduozuojiadezuopintianranzhijianshiyoulianxide。biru,kuaisanjilincengzaiyijiashudiankandaotamendeyigeribenwenxuedezhantai,chenliedeshichuanduankangcheng、sandaoyoujifu、taizaizhidezuopin。kuaisanjilinnengkanmingbaitamendeyongyi,danruguozaipeishangyixieshuomingxingdewenzi,baweishenmezheimechenliedeyuanyinxiechulai,jiuhuibianchengyigexiaoxingzhanlanle。qishichengbenbugao,danhuirangduzheyouguangshudiandelequ,tongshiganshoudaoshudianzhurendeyongxin。

快三吉林  haiyouhenduoshudian,zaishudianlizuoyinlehui,birufoshandexianxingshudian、ningbodefenglinwanshudian,yinle,wulunshitongsudehaishigaoyade,tadeshouzhongkeyiyuanyuandayuwenxuehuoshekeduwu。xihuanyinlederen,wangwangyeshishudiandemubiaokehu。suoyi,kuaisanjilinrenweizaishudianlizuodianyinlehuodongshihenhaodexuanze。

  yekeyikaolvhejierizuoliandong,bujinjinshizuodazhecuxiao,ershiyaoyujierineihanshendujiehezuochuyouchuangyixingdehuodong。ganggangguoqudemuqinjie,kuaisanjilinkandaofoshandexianxingshudianjiulianxidangdideyijiasheyingjigou,weilaidiandexiaofeizhepaisheyujiarenzaiyiqidezhaopian。zheizuzhaopianfeichangwenxin,kuaisanjilinxiangxinbujinshishudianzijihuichuanbo,paizhaodexiaofeizheyehuizhudongchuanbo。

快三吉林  yekeyizaishudianzuoxiaoxingguanyinghuodong,hechengshidedianyingshequnhezuo,tongguozhengguiqudaonadaoshouquan,zaishudianneibofangyixiexiaozhongdedianyinghuoshijilupian。weiyubeijingchangpingde“yigeshudian”jiucengjingyud7fangyingshiyiqihezuozaishudianlifangyingyibujilupian,kuaisanjilinjideneibupianzihenzhang,quantiandaochangcanyufangyingheguankandehuiyuanyoubashiduoren。160pingmideshudian,chuleshuheshujia,jiuzhikandaoreqingdeguanzhongle。jushuoneitianwanshang,fangying12dianjieshu,yiyouweijindeguanzhongmentaolundaolelingchen2dian。5yue30hao,tamendexinhuodong: the big housejijiangzaiyigeshudianfangying,zheicifangyingtamenhaiyaoqingdaolemixiegendaxuedianyingxizhurenlaicanjiayinghou。zheiyangdehuodongpozhideqidai。

快三吉林  xunzhaoheshudianhuodongzhutihuofenweixiangqihededianyingbofang,zhanchendianyingyuanzhu,taolunrenmenguanxindehuatidengdeng,doushibucuodexuanze。

  shudianhuodongyinggailaiyuanyutushu,danbuzhiyutushu,qusikaoduzheyuyuedu、xiaofeizheyushenghuo、shudianyuwenhuadeduozhonglianxihekenengxing。

  huodong,shiduishudiangecengmianqianlidezonghediaoyong,yeshiduishudiangefangmianshuizhundequanmiankaoyan。zhongxiaoshudiankongjianyouxian,ruhezuidahuazuiyouhuadiliyonghaokongjian,ruhedazaogexinghuayouxiyinlidekongjian,genjubizhedejingyanheguancha,youyixiajianyi:

1.空间利用最大化

快三吉林  shudianlidemianjiyouxian,chuledimianheqiangmianchenliedaibiaoshudianlinghundetushuwai,qitadeyixiekongjian,shikeyinalaizuogengduoyuwenhuaxiangguandechangshide。dianlidetianhua、qiangmian、shujucemian、menkuang、menlianshenzhiloutidoukeyiliyongqilai,liyongdianmiandemeiyicunkongjianjinxingzhanlan。kuaisanjilincengzaimazirenshudiankandaochuangshirensuwanlianhezhongjianyingyuanzuode《maodemingxiang—lisuoshihuazhan》,jiubiechuxincaidijianghuayinzailemenlianshang,dianneichuchushizhan:

  zaixiezheipianwenzhangshi,hesuwanliaotian,dezhimuqianzheigezhanlanyijingpiaoliudaoleshanghaidelekaishudian,disanzhanjiangshihangzhoudekubulike。yexiwanggengduoshudiancanyudaozhanlandepiaoliulilai。yigehaodezhanlan,zhidebeigengduorenkandaoheganshoudao。

2. 精心挑选店面背景音乐

  yigehaodewenhuakongjianyinggaishiduofangweidetiyanjihe。kuaisanjilinguangshudian,chulenengkandaoshudian、modaotushuhechanpin、pinchangdaoyinpinhedangao,haiyinggainengtingdaohaoyinle。

  快三吉林曾经供职的PAGEONE对于店面背景音乐要求就极其严苛,不仅花高额费用聘请专业机构选曲,购买版权所有:快三吉林_快三下载---首页_Welcome

3. 调制香氛文化空间

快三吉林  zheishijinyibudeshexiang,chuantongbaihuodeyilou,zhiqianhuishigedahuazhuangpindejutai,meimeiluguo,dounengwendaogezhongxiangshuideweidao,kuaisanjilinbuzhidaonanxingxiaofeizhehuizuohefanying,kuaisanjilinmeicidouhuizhuzuwenyiwen,youshiyehuiqushiyishixiangshui。yixieshudianyehuihexiangfendegongyingshanghezuo,zaidianneixiaoshouxiangfen。zheiyangdediannei,wangwangjiuyoubuyiyangdeganjue。kuaisanjilinzaibeijingdebianshudiandushudeshihou,zonghuibeidianneiqingxindechaxiangsuoganran,caozuojianlizhudecha,xiangweiwangwangnengtianmanbangeshudian,yizhiyumeicizaijialihechayehuixiangqibianshudiandehuanjingheneiliderenheshi。

  shudiandeduoyuanjingying,buyinggaijinjinshiyetaideduoyuan,kafei、jiancan、wanju、peixundengkansilirunkongjianjidadeshangye,qishidoubushishudiandezhuanzhang,yefeishudianrendezhuanli。kuaisanjilinyixiangbuzhuzhangshudianrenshebenzhumo,huataiduojingliquzuozijibushanzhangdeyewu,shudianrenyingbagengduojinglifangzaituozhanyuzhuyelianxigengjinmidewenhualeiyewushang。

  yaoshixianshudianjingyingduoyuanhua,shouxianhaishiyinggaihuajingliheshijianbazijidezhuyegaohao,rangzijideshudianyuzhongbutong,rangduzheduidianmianyouhaogan,duishudiandegongzuorenyuanyouhaogan,congerchanshengganqing,zengjiazhanxing,cainengzuohaojingying,cainengzaiqutanmaikafeihedangaodeshiqing。fouze,kuaisanjilinweishenmebuzaijiamenkoudexingbakedianyibeikafei,nazhecongdianshangbanjiamailaideshu,shaitaiyangni?bijingshengxialaideshuqian,zugoumaiyibeikafeile。

  shumengdechuxinheyinianlaidenuliyizhishixiwangbangzhuzhongxiaoshudianjingyingdegenghao。kuaisanjilinxiwangnenggoujixutigonggengduoxiang《shujian》zheiyangyoutesedeshujinxinglianhexianxiashoufa、tigongleisiyumazirenshudiande《maodemingxiang—lisuoshihuazhan》zheiyangdezhanlanzuopinzaishudianzhijianliuzhuan、tigonggengduodewenhuahuodongjiejuefanganyijidianmianyunyingdepeixunkecheng。

快三吉林  tongshiaishuderenqundoushixiangside,zaigukeduzheduantansuotigongtongxingdelianminghuiyuanquanyi,fangbiangedifenbudedulishudianbuzai『duli』。jinerzaifangbianduzhequntidetongshi,weigaishanshudiandejingyingxianzhuangzuoyixiexiaoshi。

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