快三吉林

行业巨变,出版机构如何实现角色转换?

时间: 2017-11-22 作者: 杜辉 来源:快三吉林_快三下载---首页_Welcome

shuzihuashidai,xinmeitipingtaibuduanyongxian,mianduiduofangdechongjihejingzheng,chuantongchubanjigouyijingxiandezuozhiyouchu、libucongxin。meijiezaitizaibian,duzhedeyueduxiguan、xihao,xiaofeifangshiyezaibian,chuleneirong、zhishi、xinxidengbenzhineihanwai,yiqiedouzaigaibian,dancongzuzhijiagoudaoguanlilinian、jingyingcelve,chuantongchubanjigoudebianhuabuda,shenzhirengzaiyuanditabu,jujuegaibian。

出版机构为何拒绝改变

neirongzaitibianle,yingxiaoqudaoshibushixuyaozuochuxiangyinggaibian?duzhedexihao、xuqiubianle,chanpinyanfa、cehuashibushixuyaogaibian?shichangbianle,jingyingcelveshibushixuyaogaibian?shiwendangyiqiedouzaigaibianshi,chubanjigoudezuzhijiagou、jingyingguanlimoshiweihebunengzuochuyidiangaibian?zaishidai、jishu、shichang、shehuidejubianxia,chubanxingyedebianhuashizaishiweihuqiwei,beishidaiyuanyuanpaozailehoumian。

当出版业还在讨论如何组合编、发、宣等环节而避免脱节时,其他行业的独立事业部、营运中心、控股或独立子公司等各类新型企业组织架构、管理方式正在如火如荼地发展。快三吉林拒绝改变或变化甚微问题的背后,是整个行业理念的落后、思维的局限、视界的狭窄,从业者还在把出版企业作为生产企业来运作,还在想方设法地在生产图书产品上做文章。

xianzaiyexuchuxianleqitazaitihexingshi,buguanzheigezaitishizhizhihaishishuzi,danbeihoudejingyingluojibingmeiyoufashengbenzhibianhua。fanguanxianzaijingyinghuobaodegeleizimeitipingtai,tamenbingbushengchanneirong,zhishizaizuoneirongdebanyungong、neirongzhanshipingtai、neirongzhongzidefuhuaqi,zheixiepingtaidezuizhongmudeshitongguozijidepingtaijineirongtigongbianxiandequdao。yezhengyinruci,zheixiepingtaicainengkuaisuxiyindaliangneirong,zuizhongshixianbianxianhuojianlipinpaiyingxiangli。

比如微博、微信公众号、今日头条等新媒体平台通过角色转变,把自己从内容生产者转变为内容的中介、孵化器后,在降低运营成本的前提下,内容来源反而更丰富、多元。同时,丰富的内容赢得了更多的人气,吸引流量,为内容变现提供了市场和空间。

“生产者-经营者-投资者”的角色转变

yixieminyingchubancehuajigouqishiyijingzaichangshi“zhongjieyufuhuaqi”moshi,liruchanpinjinglizhidu、gongzuoshizhidu、chubanzhongxinzhidudeng。buguodabufenrengtingliuzaichujichangshijieduan,youqimingershinanzhi。chubanjigouzijishengchantushuchanpin,renli、nengli、jingli、shijiedoushiyouxiande,touruhechanchudemoshiyebingbushixingjiabizuigaode。danfanguolai,tongguojiaosezhuanbiankuodaneironglaiyuan,shengchanfenbao、waibao,shichangyunyingyouchubanjigouzijibawo,huoxunengshixian“touru5fen,dedao20fen”dejieguo。

快三吉林chuantongdejingyingmoshiheliniandoushidayitongsiwei,changongxiaoyitiaolong,tongguoshangxiayoudetongyishixianguimoxiaoyi、longduanlirun。dansuizheshidaidebianhua,zheizhongmoshixiandeguoyubenzhuo,bingqiexiaolvdixia。mokuaihuadeshangyemoshikaishixingqi,qiyezuohaozijidezhuanyefengong,qitadegongxu、huanjiejinxingshidangwaibao,zijizhangwochanyelianshangdeguanjianmokuai。zheiyangyilai,zijijiwuxuquanpanbakongchanyelian,chanyeliandezuizhongyaohuanjieyouzaizijidezhangkongzhong,congerdadao“siliangboqianjin”dexiaoguo。

chubanjigoudangxiadeshengcunhexinshishenme?neijiushizhuanbianjiaose,fangqicengjingyishengchanweizhongxindemoshihejiagou,zhuanbianweiipfuhuaqi,chengweizuozhedezhongjiedaili。“chuban”zhishiipyingxiaodehuanjieheshouduan,bingbushiweiyihezuizhongdemude;tushuchubanzhishiipziyuandeyizhongquequanhexuanchuantuiguangxingshi,jiangtushuzuoweiyizhongxuanchuanguanggaoxiyinipziyuan,huodexiaofeizheguanzhu,ranhoutongguozishendezhuanyesuyanghenengli,jinxingipdequanfangweiyunzuo,zuizhongrangzuozhedeipziyuandeyibianxian。

IP经纪公司的终极设想

juedabufenzuozhebingmeiyouqudao、jingyan、jingli、nengliquyunzuoipziyuan,danchubanjigouyouxiantianderenli、wuli、zuzhiziyuan。zhixuyaoshidangdiaozhengdingweihejingyingcelve,jiukeyibazishendeyunyingjizhizhuandaoipziyuandezhongjiedailijifuhuashang——bianjichengweiipjingliren,chubanjigouzechengweiipfuhuaqi。zuozhebaneirongziyuan、zijidezhishiweituojichubanjigoudaili,chubanjigouzeyiipjinglirenweidanweijinxingjutiyunzuo。tongguoyixilieyouzhenduixingdebaozhuang、cehua、bianji、tuiguang,zuizhongrangzuozhedechujineirongziyuantongguozhimei、shuzi、yingshi、yinpindengxingshichengxianbingxiaoshou。

其中,中介是较为简单的运营模式,收益也偏低,只能收取一些代理费用,无法对IP资源进行深度开发,高级模式则应该是IP孵化器。出版机构发掘有潜质、有市场的内容和作者,进行培育、包装、宣传推广,最终实现“造星”。实际上,出版机构完全可以借鉴演艺界的经纪人模式或经济公司模式,对IP资源做全方位的开发,从而获取利润分成及代理费用。

zaizheizhongquanmeitideyunzuozhong,chubanjigoutiaochuleyuanlaishoushuhaoziyuan、yinzhichengbendengwailizhiyuedebeidongjumian,jingyingkongjian、yinglimoshideyikuoda。erzuozheyezaizhuanyejingjiren、jingjigongsidezhidaoxia,shixianlezishendequanxindingwei、baozhuangyijigeleishangyeyunzuo。zuizhongchubanjigoutongguofangda、peiyuzuozhedeipziyuanerhuoli,zuozheyetongguochubanjigoudeyunzuodedaoliyideyanshen、kuochong。zhongjieshiweilejiejuexinxi、zhuanyenenglidebuduicheng,erfuhuaqidezuoyongzeshifajue、peiyujuyouqianlidehaozhongzi、haomiaozi。

出版机构最终的平台化,只是作为版权所有:快三吉林_快三下载---首页_Welcome

cankudexianshishiyinxiangchubanshebingmeiyouzhuazhujihui,zhinengmanmantuichulishidewutai。erdangxiajiyuchubanjigoudeshijianyijingbuduole,ruguochubanjigouhaibuzhuajinzhuanxing,neidengdaidajiadeyebiranshibeilishitaotai。

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