快三吉林

实体书店的下一个发展通路在哪里?

时间: 2018-03-01 作者: 梁国贵 来源:快三吉林_快三下载---首页_Welcome

  qianxienian,meitiduishitishudiandefazhanyuqishifenbeiguan,shenzhirenwei“daobichao”yijinglailin。dansuizheshitishudianhonghonglieliekaishizhuanxing,qifazhanyechuxianlehuinuantaishi。suiranbujixianshangshudianzengzhangkuai,danyesuanshixianlexiaofududewendingzengzhang。wulunshicongxinkaishudianshuliang,haishicongkaijuanjianceshujulaikan,shitishudiandefazhanxinxinsihudedaolejidatisheng。

  raner,genjukaijuanjianceshujuxianshi,2018nianshitishudiantongbifuzengzhang6.69%,ciwai,duoshuchubanjigoudeshitishudianxiaoshouyedouchengxiahuataishi。bizhezoufangshitishudianhoufaxian,bushaoshudiandouchuxianleyigeyouyisidexianxiang: danjipotianhuangdishixianzengzhang,wangjifandaoxiahua,shenzhiquannianxiajiangfuduzuidadeshijianduanchuxianzaihanshujiahekaixueji。neime,2018nianshitishudiandefuzengzhangdaodishiduanqipanzhengde“jiashuai”,haishiyouyi“xiongshi”lailindeqianzhao?xiangyaojiedazheigewenti,bixuxianzhaodaoshitishudianzaixianfuzengzhangtaishibeihoudeyuanyin。

线上“流量红利见顶”的焦虑传导

快三吉林  qishi,congmayunchangdaoxinlingshoukaishi,xianshangqudaodejiaolvjiuyichuxian,2018nianzheizhongqingkuanggengjiamingxian。suizheliulianghonglijianding,xianshangdehuokechengbenyuelaiyuegao,tushudianshangyifangmiankaishibujuxianxia,yitushixianxianxiadaoliu、tuozhanbantuyijizuojishutigongfangdeng,lingyifangmiantansuoshichangxiachen,chengzhenxiangcunchengweixinzhendi。danzaizenmenuli,zengsudoubukebimiandefanghuan,jidatushudianshangyebeidashangle“chuantongdianshang”deluoyin,xianshangqudaozhengzaicongzengliangshichangxiangcunliangshichangzhuanbian。erzheiduishitishudianeryan,kebushidankan“shenxiandajia”derenao,ershishishizaizaiyinzhizaoyang。

  yiwangtushudianshangyijipingtaishangdegeshangjia,yikaopingtaidezishenliuliangshixianlejiaoweiqingsongdefazhan。rujin,dangpingtailiuliangzengzhangjianhuan、ruzhushangjiazengduoshi,shangjiazhijiandejingzhengjiaju,jiazhidianshangpingtaidezhutui,xianshangcuxiaohuodongcongzizaodelianggegouwujiebianweijihuquannianfugai,pingtaijiaolvjizeng。

  xianshangyijiaolv,xianxiajiugengjiaolvle。xianshangdegezhongzhekoufuli,tigaolexiaofeizhedejiagemingandu。shangjiatigaokedanjiadenanduyuelaiyueda,yushizaidanpinshangdepinshagengjiajilie。zaimuqiandejiagetixizhong,richangmaiyiliangbentushuyexukeyizaiguangshitishudianshishunshoumaile,danshidaolexiaofeizhexuyaojizhonggoumaitushushi,xianshangdejiageyoushituxian,duzhebukenengweishitishudiandeqinghuaimaidan。

  zheiyeshiqianwentidaode,shitishudiandanjizengzhang,wangjixiahuadeyuanyin——danjiyinshitishudiangaizaoshengji,dailailekeguandekeliuliang;erwangjiyinduzhegoushuliangda,tamenzhongshidixuanzelegengweishihuidewangdian。yidanzheizhongxiguanyangcheng,zuizhonglingshitishudiantoutengde“xianxiatiyan、xianshangxiaofei”xianxiangbianbukenile。rujin,zheigequshiyuyanyulie,shitishudianyingduifali。

实体书店升级的专业性不足

  shitishudiantongguochangsuoshengji、kuaisanjilinshengjiyijiyingxiaoshengjideng,jiangyibufenduzheyoulahuileshudian。danzaizheicishengjilangchaozhong,chengxiaobingburuyuqi,yitutongguozhuanxingshengjilaiqiaodongduzhe,quemeiyoujinxingshenrubiange。bingbushidianmianpiaoliangle、xiaoronggengtianle、huodonggengduole,duzhejiuhuiweizheixieyijiamaidan。

  changsuoshengjikenengzhishizuochulegediao,queyutushubenshenzhanshitediangelie,pinleibujuyeweibikexue;kuaisanjilinshengjikenengzhishireqingyouyu,quezhuanyebuzu;yingxiaoshengjiduolegezhongjiaohaoyoujiaozuodehuodong,quemeiyoushixianxiaofeizhuanhua。zheizhongshengjishijishanghennanxingchengduzhedexiaofeinianxing。

快三吉林  congqianmianfenxidewaiyinheneiyinlaikan,waiyinyalikenengzhihuiyuelaiyueda,neiyinyeshangweizhaodaoxiayigedadequdongli,suoyi2019nianshitishudiandefazhanyuqiyiranburongleguan。ruhepoju,shi2019nianbaizaishitishudiannaizhizhenggeshuyemianqiandediyiketi。

快三吉林  ruqianfenxi,shitishudianzaitiyanjingjideshengjidachaozhongrenaoyouyu,chendianbuzu。mayunzai1yue3rideshijiezheshangshanghailuntanshangbiaoshi,yueshimianduifuzabianhuadehongguanxingshi,qiyeyueyaoxiulianhaozijidejibengong,bingjianyizheshangrenzhencong“yanjingxiangwai”zhuanwei“yanjingxiangnei”。shudianyaokaoneizaideqizhihezhuanyeyuduzhexingchengzhenzhengdehudong,bingzuizhongxingchengxiaofeinianxing。shitishudianyaobamaishucongmaishangpinzhuanbianweimaijiazhi,jiyaojieheshuyedetedian,congyuanlaidetiyanjingjiguodudaojiazhijingji,yiciweijiaodian,shengjigongyinglian、kuaisanjilin、guanli。

  duibidangxiashitilingshouzhongdeqitaxingye,shitishudianhaishishaoxianluohou,henduoshudianlianjichudejinxiaocunguanlidoubuzhongshi,haitingliuzaiyiwangde“xinpinchongshua”shoufashang,quefakexuedeercitianbugongzuo。zaizhuanyetuijianshangyejiqiqianque,haitingliuzai“zheibenshumaiderenduo”“zheibenshuhaoduoxuexiaoyong”zheiyangdetuijianhuashushang。zaiyingxiaohuodongshangmeiyouguifandehuodongliuchengshejihehuodongxiaoguocepingjizhi,nanyishixianyouxiaodexiaoshouzhuanhua。

  muqianzaikaidiandachaozhongtuoyingerchudexixifushudian,chulechangguidedianmianshengjiheyetaironghezuodehaozhiwai,jinxiaocunguanliyetourulehendajingli。zaixixifushudianzhong,chuleshushiganzhiwai,hainengcongqixuanpinhechenlieshangganshoudaotamenshizhenzhengdongshude,zheizhongzhuanyexingjidalajinleyuduzhedejuli。muqianshitishudianrenyuanchengbendeyaliyuelaiyueda,bushaodianmianjinxinglejianyuanzengxiao,danyucitongshiyegaicaiquyixietishenggongzuoxiaolvdecuoshi。biruxuexixixifushudian,shelizhuanmentuanduishixianxinxidemokuaihua、yingxiaodemokuaihua、jingyingdemokuaihua,bubadianmiandezhuanyexingjituozaidianyuandeziwushang,ershitongguomokuaihuaguanlirangdianyuankuaisujinrujiaose。liruzhenduishekeleitushu,yaoyikaojingyinghuoyingxiaorenyuanzaichenliezhongtixianchumailuohua(ruliupaizhifen),tongguocaigourenyuanwanchengxuanpingediao,erqizhongshejidezhishidianxingchengwendangzuoweidianyuandepeixuncailiao。

快三吉林  yaobawoshudianyunyinghexin,jiushiyaozaihuanjinghehudongtiyanwai,zuohaotushujiazhideshifang。rangduzhejindianhou,keyishixian“xuqiuqingxi、xuqiutisheng、xuqiumanzu”。shuyesuiranzaidanpinxiaofeishangbunengshixianzhongfuxiaofei,dankeyizaijingjitiaojianyunxudeqingkuangxia,xiaofeipinzhongshubufengding。tongguozhuanyedexiaofeifudao,keyijidatishengduzhedekedanjia。shitishudiankeyihechubanjigoulianshougouhuachuduzhexuqiumailuo,gongtongladongxiaofei。

实体书店如何实现价格战突围

快三吉林  tigongle“jiagezhan”waidetushujiazhishifang,nengfouxiyinduzhelaidianxiaofei?huoxuyebingbujinran。tigonghuanjinghejiazhi,gengduoshiweilehainengjixuzhanzaitushulingshoudesaidaoshang。guoqu,buzhongshichangsuoshengjihehuodongtiyan,kenengshijubuweijian;xianzai,buzuoneikongshengji,weilaikenengjiuhuidiechusaidao。shijishang,jishimianduixianshangjiagetushadebubujinbi,shitishudianhaiyouzugoudehuanchongshijian: jiaofuhetuijianduwudexianxiaxiaoshouyoushimingxian,qienengdailaikeliuliang;xianshangduzhedegoumaipincidiqiedancikedanjiadi,xiyinlibuzu;geqiyebanlideshukaduishitishudianxiaoshouyoudaidong;bufenduzhebuhuiyonghuobuxihuanwanggou……suoyi,keyiyuqideshijishi2019nianshitishudianxiaoshouyiranchuxianfuzengzhang,yezaiyidingdekejieshoufanweinei,bukenengshiduanyashide。

快三吉林  yinci,shitishudianqianwanbuyaorenweiduzhehuiyinweishitishudianyoubieyuxianshangdebutongerziyuanweiyijiamaidan,zheililuolieyixiebufenshitishudianyiyoudechangshi: diyi,zuogaoduanshudian,bamubiaoduzhedingweiyugengzaihugediaoerbuzaihujiagedequnti,zhekouziranbeidanhua;dier,xiaoshoujiejinxianshangjiage,bufenshudianhuizaitedingshijianjiangzhekoujiangdidaoxianshangjiage,ru2018niannanguoshuxiangjiejiushedinglexianshitejiahuanjie;disan,danhuatushulirun,tongguotushuyinliu,wanchengqitabankuaideyingli,biruzhangqibaochitehui,gongxiangshudiantushukejieyue,yinruqitayetaidezuhu,renliuliangkeyidailaizujindewendingshangzhang;disi,tongguokuaisanjilinshixianyingli,biruhuibenguanbanlinianka,neihanqinzike、yueduke、shiyankehehuodongke、xiaojuchangbiaoyandeng,jiangtushushezhiweijieyuemoshi,xianzhicishu、shuliang;diwu,shixianxianshangxianxiaderonghe,xianxiatiyan,xianshangmaidan。

快三吉林  ruodangxiadejiageluanxiangchixuxiaqu,shuyecongchandaoxiaodegegehuanjiekenengdoumeiyouyingjia。huoxusuizhebutongshudiandeduoyangtansuo,yijihuanjingdebianhuahejishudegexin,shitishudianhuiyouxiayigeqiangyoulidefazhantonglu。mianduimocedeweilai,zaiciyinyongmayundeyijuhua: “kuaisanjilinxiangtixingdajia,2019nianguantahaohehuai,zhizuohaoziji。”

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