快三吉林

国际有声书市场潜力巨大

时间: 2018-09-12 作者: 郑瑜 来源:快三吉林_快三下载---首页_Welcome

  zaiquanqiudianzishudimidexianzhuangxia,youshengshuquebiaoxianchuleqiangdadeshichangqianli,《fubusi》zazhipiludeshujuxianshi,2017nianquanqiuyoushengshuxiaoshouetongbishangzhang22.7%,2018nianzengsugengweiqiangjing,tongbishangzhang37.1%。erzaikuaisanjilinguo,2018nian,youshengshuyonghuyida3.85yiren。youshengshudezhenshiredudaodiyouduogao?zheireduyounengweichiduojiu?

有声书到底有多火爆?

  2019nian,youshengshuyiranshishuzichubanchanyezhongzengzhangzuikuaideyigebankuai。yingguochubanshangxiehuijinrigongbude2018nianduchanyebaogaoxianshi,2018nianyingguoyoushengshuxiaoshouetongbishangsheng42.8%,da6900wanyingbang(zheherenminbi5.92yiyuan);meiguochubanshangxiehuifabudeniandubaogaobiaoming,2018nianmeiguoyoushengshuxiaoshouezengfuda28.7%;zaifenlan,2018nianyoushengshudelirunshi2017niandeliangbei。

快三吉林  suizheduzhezhujiancongzhizhishuxiangdianzishuzhuanyi,youshengshudeyoushiyebiandeyuelaiyuemingxian。2018nian,hapo·kelinsichubanshe(hapercollins)tongguoyoushengshuhuoqudelirunzhanjuzhenggeshuzichubanbankuaide25%;tongqi,meiguoliudachubanshangzhiyideximeng·shusitegongsi(simon & schuster)shouxizhixingguankaluolin·leidi(carolyn reidy)biaoshi,gaigongsiyoushengshulirunzengzhangle43%,dadachaoguoyuqi。

  youshengshuchubanxiehui(audio publishers association)、tushugonghui(bookrepublic)heboluoniyaguojitongshuzhan2019niandediaochashujuxianshi,meiguo、ouzhouhezhongguoyongyouquanqiuzuidadetingshushichang。zaimeiguo,yuewufenzhiyideyonghutingguoyoushengshu,yonghuzaiyoushengshushangxiaofeiledayue25yimeiyuan(zheherenminbi171.95yiyuan);ouzhouyonghudexiaofeieyuewei5yimeiyuan(zheherenminbi34.39yiyuan);zhongguoyonghuyuexiaofeile46.3yiyuan,qizhong40%yongyutongshuxiaofei。chucizhiwai,dao2018nian,73%dejianadachubansheyijingkaishizhizuoyoushengshu——2016nianzhiyou37%。xibanya、yidali、yindudeyoushengshushichangyetongyangfazhanqiangjing。

  “youshengshudexianzhuangbingfeiyiliaozhiwai,yebuhuishitanhuayixian,”yingguoaxietechubansheshouxizhixingguandawei·xieli(david shelley)shuo,“youshengshuzuoweiyuguoquwanquanbutongdeneirongchengxianxingshi,jianglaiyexuhuichengweiaxietechubanshezuidadeyewubankuaizhiyi。zaiguoquliangniannei,tadelirunyijingfanfanle。kuaisanjilinyuanyitourugengduorenliwuli,rangyoushengshuchengweikuaisanjilindehexinyewu。”

快三吉林  qielandengshuwumeiyoupiluxiangguanshuju,danjiuzaiqunian,gaigongsiweiyoushengshushelileyigezhuanmenbumen,zhijieyoushouxizhixingguanfuze。

快三吉林  youshengshufazhanshitoulianghao,yuzhijinmixiangliandebokepingtaiyezaichengbeikuozhang、jiasuchengshu。dianzishuyueduqirukindle、ipaddengyeyijingdazailetingshugongneng。yingguochubanshangxiehuishouxizhixingguanshidifen·luodingjia(stephen lotinga)biaoshi: “bokezaidaidongyinpinshichangdetongshiyejiangtushunarulekaifafanwei。chubanshangbulinyuchijuzijianzaoluyinshi,yaoqingzhimingyanyuanluzhiyoushengshu。”bokepingtailibsyn2019niandiyijidudeliruntongbizengjiale24%;dao2019niandi,pingguoboke(podcast)deguanggaolirunyouwangdadao10yimeiyuan(zheherenminbi68.81yiyuan)。jinnianlai,liumeitijutoufenfenjinjunyoushengshushichang,rugugehepingguozaoyizaizijideyueduyingyonglijiaruleyoushengshubankuai,yinleliumeitiping    taispotifyxuanbujianghuafei5yimeiyuan(zheherenminbi34.41yiyuan)jinrubokepingtai,naifeiyedazaileyoushengshupingtai。

读者为什么选择有声书?

  xiangbizhizhishuheqitadianzishu,youshengshuzuidadeyoushishibaituoleyingjiandeshufu、neirongsuishoukede,fuhenianqingrendeyueduxiguan。yifangmian,youshengshukeyisuishiting,birukaiche、zuojiawu、jianshenshi;lingyifangmian,zheixieneirongkeyizhijiecongwangluoshangxiazai,bushoudiyuheshebeixianzhi。shujuxianshi,57%deyonghuzaijiatingshu,32%kaicheshiting,68%zuojiawushiting,65%hongbeishiting,56%jianshenshiting。

快三吉林  juedaduoshuyoushengshuyonghudenianlingdouzai45suiyixia。zaiguoquyinianzhong,pingjunmeigeyoushengshuyonghushoutingle15benyoushengshu,57%deyonghurenwei,youshengshubangzhutamenyuedugengduodeshu。xuduochubanshangzaidiaochazhongbiaoshi,meimaichushibenshu,jiuyouyibenshiyoushengshu,youshengshuhuiyinlingzhenggeshichangjinruyigexindeshidai——zaitibuzaizhongyao、suishisuidikeyiting。

  除便利因素之外,用户对生活的“整合”需求也是有声书崛起的原因之一。许多人不会在一个时间段专心做一件事,在这种情况下,有声书是绝佳的选择。另外,电子产品的饱和让人们对屏幕产生了倦怠。在有了电脑、iPad、手机、电子手表之后,Kindle很容易沦为“泡面盖子”。出于版权所有:快三吉林_快三下载---首页_Welcome

  diaochazhong,haiyouxuduoyonghubiaoshi“xihuantingrennianshu”。xuduorenbeifuxianshishenghuozhongdeyali,zaoshoujiaolvheyiyu,eryoushengshudeshengyinhuiqudaineixindeshengyin,zaiduanshijianneizhanjusiwei。youshengshudeshengyintongchangyueerdongren,nengjilingtingzhechuandapingjing、shushideqingxu,xuduorenhaiyongyoushengshufuzhurumian。

  chuquqingxujiaolvwai,xiandairendeshentiyezaichongchigezhongpingmudeshenghuolibeishouzhemo。laonianrenyouyushengliyuanyinshilituihua、jinglibuji,nianqingrenzezaizhangjiudebangongshigongzuozhongganshoudaolesunhao,xuduorenbuyuanyizaixianxiashijianzhangjiudiyonggudingzishikanshu,tingshubianchenglezuihaodexuanze。yilangdeyixiangyanjiuxianshi,dangdiyuelaiyueduodelaonianrenxuanzetingshu,yinweiyoushengshugengliyuxinlijiankangheshentishushi。

国外如何应对价格和版权所有:快三吉林_快三下载---首页_Welcome

  muqian,youshengshudeshichangtiliangxiangbizhizhishuhaichadehenyuan,zuoweiyigexinxingxingye,bingfeimeiyoufengxian。

  有声书最大的问题在于贵。即便目前有声书市场以付费模式为主,很多用户培养起了付费习惯,但对大多数人来说,有声书的价格仍旧高昂。其价格高昂的根本原因是制作成本高,包括录制者、编辑、录音师的酬劳等。每录制一小时有声书,平均成本为300-400美元(折合人民币2062-2750元)。如果邀请知名演员或名人来录制,每小时制作费用可能高达1500美元(折合人民币10312元),甚至更高。有声书看似价格高昂,却还没有形成稳定可行的收益模式。头部作品依靠名气和宣传推广能取得较好的销售成绩,但大多数有声书只能勉强维持收支平衡。另外,高昂的版权所有:快三吉林_快三下载---首页_Welcome

  pingguobokexianyouchaoguo60wanmingzhubo,er3nianqiandeshuzishixianzaide2bei,pingjunmeigezhubodeyonghuwei130ren。jiliedejingzhengyijingrangxuduorentuichulezheigewutai。xiangbiguonei,guowaiyoushengshushichangduizhubodeyilaidujiaodi。zaijiashangyonghuheshouyidezengduo,chengbendeyaliyezaimanmanjianxiao。youshengshupingtaiaudibledechupinrenbeisi·andesen(beth anderson)shuo: “jishinianqiancidaihecdgangbeifamingchulaishi,yiheyaosiwushimeiyuan,youshengshuyezhengchuyuzheigejieduan,kuaisanjilinxiangxinsuizhekejidefazhan,youshengshudechengbenhuidafujiangdi,renrendounengtingdeqi。”weilejiangdichengben,daxingchubanjituanruyamaxun、axietedengshezhilezijideluyinshi,haiyouyixieyoushengshuchubanjituanzecaiyonglegongxiangluyinshidefangfa。

快三吉林  lingwai,yixiechubanshanghaiyuxuexiaoheshequtushuguanhezuo,shouquanjitushuguan,rangtushuguandeduzhemianfeitingshu,kuodazuopindeyingxiangli。

  有声书的第二个难点在于版权所有:快三吉林_快三下载---首页_Welcome

  对于音频和视频的盗版上传,国外最大的视频网站YouTube编写了一个名为ContentID的程序,自动识别所有上传文件是否存在盗版上传的情况。如果有,便会将文件地址发给版权所有:快三吉林_快三下载---首页_Welcome

  xinshichangdechuxianzongshitongshibansuizhejiyuhefengxian。jinjinianyoushengshuchanyedejisukuozhangweichubanyezhuruleyijiqiangxinzhen,jichubanyetigongleyitiaoyuhulianwangshidailianjiedetongdao,danyoushengshuzhibuzhideruju、shibushiheruju,rengranshixuyaojinshensikaodewenti。

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